Led end-to-end design strategy at ActionIQ from concept brainstorming through execution across multichannels. Delivered integrated campaigns leveraging content marketing including paid advertising, blog posts, technical diagrams, downloadable PDFs, and trade shows.

Established a structured briefing process with the marketing team to deliver custom and stock illustrations, with custom work by Luis Aparacio and art direction provided by Sarah Rim.

This comprehensive approach increased lead generation by creating cohesive brand experiences that resonated with target audiences, ensuring consistent messaging and visual identity across all customer touch points.

Led the strategic expansion of the brand guidelines from an external agency's 17 to 55 pages, through multiple design discovery workshops (image shown below left) with the visual design team, creating a unified system that improved consistency and increased design team productivity. This comprehensive framework clarified brand voice, visual elements, and content guidelines, enabling scalable brand execution.

Led design and content strategy for executive presentation deck that facilitated Millennial Media's acquisition of Jumptap in 2013. Collaborated directly with C-suite leadership to articulate Jumptap's proprietary technology, strategic market position, and future value proposition within the ad tech ecosystem.

Impact: Instrumental in securing successful acquisition, positioning Jumptap's technology and talent as strategic assets in the consolidating mobile advertising landscape.

Created strategic mood boards and brand vision for Drop10 and CelebSkinny, a new NBCUniversal property leveraging Diet & Fitness and Entertainment verticals from iVillage.com. Developed visual identity and community positioning focused on empowering women's health through sustainable nutrition and fitness practices while keeping up with celeb diet trends.

Impact: Established foundational brand direction that positioned the new brands as an authentic, supportive platform differentiating from traditional diet-focused competitors.

Designed Mashable's media kit to establish credibility and drive advertising revenue growth. Synthesized brand vision, editorial strategy, audience demographics, and advertising inventory into a comprehensive sales enablement tool for prospective buyers.

Impact: Created foundational sales asset that established advertiser confidence in Mashable's emerging platform, supporting early revenue generation and market positioning efforts.

Developed research-driven lead generation asset analyzing booking trends and transaction behaviors in the travel vertical. Translated complex consumer behavior data into actionable insights demonstrating the shift from desktop to mobile-first travel purchasing decisions.

Designed comprehensive report for xAd (now GroundTruth) positioning the company as a thought leader in location-based advertising while generating qualified leads through strategic content distribution.

Impact: Established market authority through data-backed insights while driving pipeline growth in the competitive travel advertising sector.

E-book of top 10 creative best practices for digital advertising to strategize for different industries; tips on dayparting while setting up campaigns; and video insights.