Project innovation project to reorganize existing platform and to create a portal where social media influencers can partner with brands to monetize on their content. I led the project with product managers, engineers, data, research and worked directly with CPO and CEO. Top to bottom - final version of the Discover page; virtual brainstorm sessions to gather, organize, prioritize content using Figma (FigJam); low-fidelity wireframes; FTU product tour screens; new dashboard UI (FTU, existing); influencer’s profile page; initial version of the Discover page
Launched the first tablet app for all of Time Inc. brands with a challenge of merging the subscription-based and free digital content. I was responsible for collaborating with key stakeholders from wireframing, rapid prototyping, designing UI, all the way to launch.
A dashboard UI designed for account managers, product managers, and engineers to ultimately increase the basket size for online retailers. I worked directly with the product and data science teams to conduct research, sketch, and to execute design.
A wireframe for a tablet app designed to aggregate all of Time Inc. properties, including People, Time, Sports Illustrated, Fortune, etc. The app contains an innovative native ad product concept with sponsorship and banner ad opportunities.
Wireframe PDF
I ran the entire cycle of the creation of the mobile app from user research, competitor analysis, site map, wireframes to an actual prototype. TravelPop is an app for lone travelers to meet fellow travelers or locals before and while they are in their destination.
Website designed to increase digital and print subscribers for all of Time Inc. brands. Consumers can also order back issues. I executed the wireframe and UI design while leading the products and front-end engineering teams.
Wireframe PDF
Based on existing Entertainment Weekly's The Must List tablet app, I designed the app for other Time Inc. brands such as InStyle, Real Simple, Time, and Cooking Light. I innovated and introduced a native ad product with additional sponsorship opportunities on individual landing page level with options to directly buy featured products.
Montourage: Website designed and launched as a stand-alone brand with all content from Pregnancy & Parenting vertical. The content is customized and aggregated to a set age range to be relevant to individual moms.
Never Say Diet: Website containing all content from Health and Diet & Fitness verticals promoting health and positive body image rather than focusing on dieting.
Both sites were properties of iVillage, owned by NBCUniversal Inc.
iVillage: Designed and launched the very first mobile app for NBCUniversal owned publisher, iVillage. By collaborating with Editorial, Product, and Engineering, I achieved to bring all of iVillage digital content to one app while keeping the branding cohesive and consistent.
Go Green: A mobile app in partnership with the owner of iVillage, NBC Universal, to promote restaurants and products that are environmentally friendly.
Red Carpet Fever: A gamified voting mobile app owned by the Entertainment vertical from iVillage