Project innovation project to reorganize existing platform and to create a portal where social media influencers can partner with brands to monetize on their content. I led the project with product managers, engineers, data, research and worked directly with CPO and CEO. Top to bottom - final version of the Discover page; virtual brainstorm sessions to gather, organize, prioritize content using Figma (FigJam); low-fidelity wireframes; FTU product tour screens; new dashboard UI (FTU, existing); influencer’s profile page; initial version of the Discover page

Led end-to-end design and launch of Time Inc.'s first tablet application across all brand properties. Solved complex content monetization challenge by seamlessly integrating subscription-based premium content with free digital offerings within unified user experience. Collaborated cross-functionally to establish scalable design framework supporting all of Time Inc. brands while maintaining distinct editorial identities.

Impact: Delivered Time Inc.'s competitive entry into tablet publishing market, establishing foundation for digital subscription growth and multi-brand platform scalability.

Designed unified subscription platform driving digital and print subscriber acquisition across all Time Inc.'s brands. Integrated back-issue ordering functionality to maximize customer lifetime value while streamlining subscription management across multiple properties.

Impact: Delivered centralized revenue platform that simplified subscriber acquisition and retention while establishing consistent conversion optimization framework across Time Inc. brands.

Wireframe PDF

Adapted Entertainment Weekly's successful Must List tablet app framework for other Time Inc. brands such as InStyle, Time, and Cooking Light, establishing scalable editorial platform across Time Inc. properties.

Impact: Expanded proven content format across multiple verticals while reducing engineering overhead, transforming editorial recommendations into direct revenue opportunities for Time Inc. brands.

Led design strategy for NBC Universal's portfolio of women network digital brands, creating targeted user experiences across diverse content verticals while maintaining cohesive brand.

Impact: Established scalable design framework supporting multiple NBCUniversal properties while driving audience engagement and brand differentiation across competitive women's lifestyle market.

Montourage
Launched standalone parenting platform featuring age-customized content aggregation from Pregnancy & Parenting vertical, delivering personalized experiences for mothers at different life stages.

Never Say Diet
Developed health focused website promoting body positivity and wellness over traditional diet culture, consolidating Health and Diet & Fitness content.

iVillage Mobile App
Spearheaded end to end product design cycle for NBC Universal's first mobile application launch. Collaborated cross-functionally with Editorial, Product, and Engineering to consolidate all digital content into unified mobile experience while preserving brand consistency.

Red Carpet Fever App
Created gamified voting application for Entertainment vertical, driving user engagement through interactive celebrity and fashion content experiences.

Led complete product development lifecycle for TravelPop, a social travel app connecting solo travelers with fellow travelers and locals at their destinations. As a class project, managed comprehensive research phase including user interviews, competitive landscape analysis, and behavioral pattern mapping to inform strategic product direction.

Conceptualized unified tablet application wireframes aggregating Time Inc.'s entire brand portfolio including People, Time, Sports Illustrated, and Fortune. Designed seamless cross-brand navigation while maintaining distinct editorial identities and user engagement patterns.

Impact: Established a foundation for Time Inc.'s consolidated digital strategy, creating scalable advertising inventory while enhancing cross-brand content discovery.

Wireframe PDF

Designed analytics dashboard enabling account managers, product managers, and engineers to drive basket size growth for retail clients for Button Marketplace. Collaborated directly with product and data science teams to translate complex conversion metrics into actionable interface design.

Impact: Delivered intuitive analytics tool that empowered cross-functional teams to identify and implement basket optimization strategies, directly supporting client revenue growth initiatives.