Developed scalable keynote presentations showcasing mobile advertising best practices for client meetings. Led research initiatives and translated insights into compelling narratives that directly influenced client campaign strategies and budget decisions.

A modular presentation framework enabling easy customization across verticals, quarterly updates, and client KPIs—reducing prep time by 60% while maintaining quality and relevance.

Impact: Enhanced client retention through data-backed recommendations that consistently exceeded performance benchmarks.

Collaborated with data science, strategy, and marketing teams to develop insights-driven one-pagers optimizing campaign performance for both agency partners and direct clients. Led art direction for designer Diane Songco to ensure visual storytelling aligned with strategic recommendations.

Impact: Created scalable resources that improved campaign optimization across multiple clients.

Integrated real-time DCO technology into RFP presentations, demonstrating personalized ad experiences driven by location, time, audience demographics, language, and weather data. Positioned contextual advertising capabilities as key differentiators in competitive pitch scenarios.

Impact: Enhanced RFP win rates by showcasing advanced personalization technology.

McDonalds
Swipeable All Day Breakfast menu gallery where the background and animation of sun, rain, and snow dynamically change according to user’s local time and weather condition

Tequila Avión
Rich media ad with an Inline video where branded message dynamically changes according to user’s city - Miami, Las Vegas, NYC

Delta
Display ad where messaging and background image dynamically change according to user’s local time and location - NYC, Los Angeles, and Seattle, including city’s main airports

Verizon
Display ad promoting fios where content on TV dynamically change according to the audience segment - moms, millennials, sports fans

Renaissance Hotel
Rich media ad where branded message, image, and CTA dynamically change according to the user’s phone language setting and local time

Developed innovative mobile-first creative concepts aligned with diverse client KPIs while leveraging proprietary technology and product capabilities to address specific business challenges.

Impact: Delivered measurable solutions that exceeded client objectives through strategic integration of platform capabilities and creative innovation.

L'Oreal
A "makeover" ad unit to promote a new line of makeup from the brand

McDonald's
A quick-to-play gaming concept to promote the brand's best-selling Limited Time Offer product

Aldo Shoes
A fun and engaging quiz unit targeting female millennial audience to promote new spring styles

Coca Cola SmartWater
A rich media unit using accelerometer in mobile devices to introduce the sparkling version of the product

Conceptualized and executed a tablet gift guide targeting affluent consumers through zip code and HHI data layering. Curated product galleries organized by color palette with French-inspired copy positioning for the luxury brand client and interactive hotspot feature for seamless product discovery.

Impact: Secured $150K Black Friday campaign and year-long partnership renewal through innovative luxury positioning and data-driven targeting strategy.

Designed comprehensive desktop advertising solutions including banner campaigns, homepage takeovers, and native ad integrations across multiple client verticals.

Dreamworks Megamind
A versatile native ad product with a gaming experience that can be leveraged for different verticals 

Buick
A homepage takeover - a sponsored VR experience where users can enjoy a ride in Buick for a tour of Brooklyn

IAB Devil
An IAB's Devil HTML5 Rich Media advertisement with sponsored content from Time Inc. brands

Ford
A homepage takeover - a contest where users can watch videos of 4 finalists and vote for best innovation

Warner Bros Hangover II
A full page takeover including wrapper, 728x90, 300x250, and social media integration to promote Hangover II with a movie trailer

AT&T
A homepage takeover - featuring most watched athletes at the London Olympics with social media integration, promoting content from Time Inc.