Keynote presentations for client meetings to present mobile best practices. I drive creative insights and research to effectively influence clients on their campaign strategy. The presentation is designed to be scalable to update quarterly, per vertical, and by client's KPI's and objectives.
Partnered with data, strategy, and marketing to get insights for the best practices one pager that is designed to optimize campaign performance for agencies and client directs. Provided art direction for Diane Songco.
Leveraging real-time technology, DCO (dynamic creative optimization) - location, time, audience, language, or weather, offering consumers relevant and contextual ad experience in RFP pitches.
McDonalds
Swipeable All Day Breakfast menu gallery where the background and animation of sun, rain, and snow dynamically change according to user’s local time and weather condition
Tequila Avión
Rich media ad with an Inline video where branded message dynamically changes according to user’s city - Miami, Las Vegas, NYC
Delta
Display ad where messaging and background image dynamically change according to user’s local time and location - NYC, Los Angeles, and Seattle, including city’s main airports
Verizon
Display ad promoting fios where content on TV dynamically change according to the audience segment - moms, millennials, sports fans
Renaissance Hotel
Rich media ad where branded message, image, and CTA dynamically change according to the user’s phone language setting and local time
With innovative mobile-first concepts, my priority is to meet clients' various KPIs and to solve their existing problems by leveraging company's technology and products.
L'Oreal
A "makeover" ad unit to promote a new line of makeup from the brand
McDonald's
A quick-to-play gaming concept to promote the brand's best-selling Limited Time Offer product
Aldo Shoes
A fun and engaging quiz unit targeting female millennial audience to promote new spring styles
Coca Cola SmartWater
A rich media unit using accelerometer in mobile devices to introduce the sparkling version of the product
A tablet gift guide ad campaign targeting luxury buyer audience layered with a zip-targeting based on HHI. The concept was to curate the retailer’s products by color and add a French flare in copy to emphasize luxury and to execute as a product gallery with hot spots to get details of each product. The concept won a 3-day Black Friday campaign for $150k and a partnership for the following year.
A collection of desktop advertising from banners ads, homepage takeover, and native ad products.
Dreamworks Megamind
A versatile native ad product with a gaming experience that can be leveraged for different verticals
Buick
A homepage takeover - a sponsored VR experience where users can enjoy a ride in Buick for a tour of Brooklyn
IAB Devil
An IAB's Devil HTML5 Rich Media advertisement with sponsored content from Time Inc. brands
Ford
A homepage takeover - a contest where users can watch videos of 4 finalists and vote for best innovation
Warner Bros Hangover II
A full page takeover including wrapper, 728x90, 300x250, and social media integration to promote Hangover II with a movie trailer
AT&T
A homepage takeover - featuring most watched athletes at the London Olympics with social media integration, promoting content from Time Inc.