Led end-to-end brand expression at ActionIQ, translating strategy into integrated, multi-channel campaigns spanning paid advertising, content marketing, technical diagrams, and experiential events.

Built a scalable creative production model in partnership with Marketing, standardizing briefing and asset development across custom and stock illustration. Collaborated with illustrator Luis Aparacio and art direction by Sarah Rim to ensure a cohesive and distinctive visual system.

Elevated brand consistency across touch points and drove increased lead generation through cohesive, high-impact experiences aligned to audience needs.

Led the strategic expansion of brand guidelines from a 17-page external agency deliverable to a comprehensive 55-page system. Facilitated cross-functional design discovery workshops with the visual design team to define and align on core principles, resulting in a unified and scalable brand framework.

The system established clear standards for brand voice, visual language, and content, significantly improving consistency and enabling more efficient, high-quality design execution across teams.

Led design and content strategy for executive presentation deck that facilitated Millennial Media's acquisition of Jumptap in 2013. Collaborated directly with C-suite leadership to articulate Jumptap's proprietary technology, strategic market position, and future value proposition within the ad tech ecosystem.

Impact: Instrumental in securing successful acquisition, positioning Jumptap's technology and talent as strategic assets in the consolidating mobile advertising landscape.

Created strategic mood boards and brand vision for Drop10 and CelebSkinny, a new NBCUniversal property leveraging Diet & Fitness and Entertainment verticals from iVillage.com. Developed visual identity and community positioning focused on empowering women's health through sustainable nutrition and fitness practices while keeping up with celeb diet trends.

Impact: Established foundational brand direction that positioned the new brands as an authentic, supportive platform differentiating from traditional diet-focused competitors.

Designed Mashable's media kit to establish credibility and drive advertising revenue growth. Synthesized brand vision, editorial strategy, audience demographics, and advertising inventory into a comprehensive sales enablement tool for prospective buyers.

Impact: Created foundational sales asset that established advertiser confidence in Mashable's emerging platform, supporting early revenue generation and market positioning efforts.

Developed research-driven lead generation asset analyzing booking trends and transaction behaviors in the travel vertical. Translated complex consumer behavior data into actionable insights demonstrating the shift from desktop to mobile-first travel purchasing decisions.

Designed comprehensive report for xAd (now GroundTruth) positioning the company as a thought leader in location-based advertising while generating qualified leads through strategic content distribution.

Impact: Established market authority through data-backed insights while driving pipeline growth in the competitive travel advertising sector.

E-book of top 10 creative best practices for digital advertising to strategize for different industries; tips on dayparting while setting up campaigns; and video insights.