Dashboard + Discover

Overview: Transformed publisher-focused platform to accommodate creator economy growth while addressing critical usability and accessibility gaps in existing dashboard infrastructure.

My role: Led comprehensive platform assessment through mixed-method research including stakeholder interviews with growth managers, creator onboarding analysis, behavioral data evaluation, and cross-functional ideation with research, engineering, and product teams.

Solution:
1. Developed product Discovery portal enabling creators to maximize monetization through brand partnerships, strategic matching algorithms, and peer content research capabilities.
2. Streamlined navigation by consolidating content into four strategic pillars, reducing cognitive load and improving user efficiency.
3. Architected auto-generating Profile templates supporting creators, brands, and publishers within unified design framework.

See Prototype

Images from top to bottom:
• Final UI of the Discover page
• Whiteboard documentation
• Low-fidelity wireframes
• Main navigation modification
• Product tour screen
• Dashboard for FTU (first-time users)
• Exiting dashboard and new dashboard of existing users
• Profile page
• Initial version of Discover