AI Integration

AI Explainer
Overview: ActionIQ's diverse users from data analysts to marketers faced activation delays and cross-functional communication breakdowns when marketers couldn't interpret the SQL logic behind Audiences created by data analysts.

My Role: Led product vision and user research to improve collaboration between technical and business users, using a systematic research process which I introduced to the company to transform product development to be user-centered.

Solution: Designed an AI-powered system that translated complex data attributes into plain language, enabling marketers to understand and activate Audiences without engineering support.

Images showcase AI Explainer user research documentation, highlighting methodology and insights.