Keynote presentations for client meetings to present mobile best practices. I drive creative insights and research to effectively influence clients on their campaign strategy. The presentation is designed to be scalable to update quarterly, per vertical, and by client's KPI's and objectives.
With innovative mobile-first concepts, my priority is to meet clients' various KPIs and to solve their existing problems by leveraging company's technology and products.
L'Oreal A "makeover" ad unit to promote a new line of makeup from the brand
McDonald's A quick-to-play gaming concept to promote the brand's best-selling Limited Time Offer product
Aldo Shoes A fun and engaging quiz unit targeting female millennial audience to promote new spring styles
Coca Cola SmartWater A rich media unit using accelerometer in mobile devices to introduce the sparkling version of the product
A dashboard UI designed for account managers, product managers, and engineers to ultimately increase the basket size for online retailers. I worked directly with the product and data science teams to conduct research, sketch, and to execute design.
Fortune Tablet App
Launched the first tablet app for all of Time Inc. brands with a challenge of merging the subscription-based and free digital content. I was responsible for collaborating with key stakeholders from wireframing, rapid prototyping, designing UI, all the way to launch.
An executive presentation deck that resulted in Millennial Media acquiring Jumptap in 2013. I worked closely with C-level executives to review content and the design. The deck contained slides about the proprietary technology and products and the vision and value of the company within the mobile ad technology industry.
Saks Fifth Tablet Ad
A tablet gift guide ad campaign targeting luxury buyer audience layered with a zip-targeting based on HHI. The concept was to curate Saks products by color and add a French flare in copy to emphasize luxury and to execut as a product gallery with hot spots to get details of each product. The concept won a 3-day Black Friday campaign for $150k and a partnership for the following year.
A website for moms that was customizeable to a child's age to get editorial content that is most relevant to individual moms. The site was designed and launched to be a stand-alone brand leveraging content from Pregnancy & Parenting vertical by iVillage, owned by NBCUniversal Inc.
iVillage Mobile App
Launched the first mobile app for NBCUniversal owned publisher, iVillage. By collaborating with Product and Engineering, I achieved to bring all of iVillage digital content to one app while keeping the branding cohesive.
A wireframe for a tablet app designed to aggregate all of Time Inc. brands content, including People, Time, Sports Illustrated, Fortune, etc. The app contains an innovative native ad product with sponsorship and banner ad opportunities.
Creative Best Practices
A snapshot of mobile creative best practices as a one-pager for creative agencies and clients. Performance insights are derived from online publications and internal creative strategists.
A pitch mood board designed to inspire a new brand owned by NBCUniversal with content from Diet & Fitness from iVillage.com. Drop10's vision was to build a community of women to lose weight while staying healthy through eating right and exercising.
App + Native Ad
Based on existing Entertainment Weekly's The Must List tablet app, I designed the app for other Time Inc. brands such as InStyle, Real Simple, Time, and Cooking Light. I innovated and introduced a native ad product with additional sponsorship opportunities on individual landing page level with options to directly buy featured products.
Website designed to increase digital and print subscribers for all of Time Inc. brands. Consumers can also order back issues. I executed the wireframe and UI design while leading the products and front-end development teams, while working with back-end on existing data base. The People version of the site can be seen here.
Mashable's very first media kit for prospective ad buyers to evaluate advertising opportunities. The PDF version contained Mashable's vision, press, content type, audience profiles, ad formats, and contact.
A collection of desktop advertising from banners ads, homepage takeover, and native ad products.
Buick A homepage takeover - a sponsored VR experience where users can enjoy a ride in Buick for a tour of Brooklyn
IAB Devil An IAB's Devil HTML5 Rich Media advertisement with sponsored content from Time Inc. brands
Ford A homepage takeover - a contest where users can watch videos of 4 finalists and vote for best innovation
Warner Bros Hangover II A full page takeover including wrapper, 728x90, 300x250, and social media integration to promote Hangover II with a movie trailer
AT&T A homepage takeover - featuring most watched athletes at the London Olympics with social media integration, promoting content from Time Inc.
Dreamworks Megamind A versatile native ad product with a gaming experience that can be leveraged for different verticals